Farm Well, a story about farm life today

short animation film and conversation starter #talkaboutfarmlife

Being a farmer today is not easy. New Heroes, Full Frame and project FARMWELL are proud to present a touching short film for and about farmers and farmer families. The agricultural sector and world are rapidly changing. Farmers today face many challenges – both mentally and physically. But there are also new directions and possibilities on the horizon. Watch Farm Well, a story about farm life today and #talkaboutfarmlife

FARMWELL
The short animation is part of FARMWELL, a European Thematic Network project funded by Horizon 2020. The project aims to improve farmers’ mental, physical and social wellbeing. The serious social challenges that farmers are facing – including (mental) health issues and depression, isolation, physical risks, stress caused by negative societal perceptions, challenges of farm succession, gender issues – call for new and innovative solutions.

As storytelling partner, New Heroes have been asked to create a story about farming that people don’t hear or see very often. The story about how difficult it can sometime be, physically and mentally, to be a farmer or live on a farm. We want to tell this story to bridge the gap between the farming community and the world, to start a needed conversation together.

During the first part of the project we created the animation short (12 minutes): Farm Well, a story about farm life today. We also created a Toolkit with suggestions on how to use this film at large or small agricultural events.

Stay tuned for our next productions on innovative solutions.

Credits
A Company New Heroes project
Produced by: Full Frame 
Concept & dramaturgy: Lucas De Man
Directed by: Pepijn Robben
Art directing: Niels Leenders
Creative team: Matteo Bal (animator), Geerte van Beers
Project coordination: Kimberly Major, Amber Bloos
Post production manager: Anoek Huiberts
Film editing: Pepijn Robben
Music and sound design: Marc Alberto
Financial coordination: Wouter Goedheer, Jip Verwiel

Animation department:
Niels Leenders
Andreia Dobrota
Eva Esser
Daan Snels
Megan Spelthan
Jade van der Zalm