We’re creating a modern version of the fairy tale The little matchsticks girl and developing a ritual of reading to talk about the growing child poverty in Dutch cities. In collaboration with children from all districts of Amsterdam, we created professional art expressions, education, storytelling, campaign and a video series to move beyond awareness into action!
It all starts with a matchbox. In it you will find four matches, a modern version of the fairy tale and an explanation of how to do the ritual at home. We distributed this box in collaboration with the municipality of Amsterdam and Amsterdam Light Festival to all grades 3, 4 and 5 of all primary schools in Amsterdam. Thus, approximately 15,000 children bring this ritual home.