City project EYE Den Bosch (The Netherlands) is the biggest project of Company New Heroes in 2014. The eyecatchers of this project are five enormous EYES hanging from five buildings throughout the city. Visitors can sit in the installations that offer an extraordinary audio-visual theatrical experience. EYE is made in Brabant, but will tour internationally.

A few highlights:

  • More than 3000 visitors
  • Five unique buildings that opened their doors to the public for this art project
  • 13.400 international tweets
  • 19 international online magazines wrote about EYE, including renowned blogs as Wiredpfsk and Archilovers
  • Volkskrant: “a memorable experience”,
  • national attention on Dutch tv


How can a project be so historically relevant,  so touching… and yet so unsettling?

– archilovers.com

What is EYE?
EYE is an art installation, directed by Lucas De Man and designed by Pascal Leboucq. Each EYE seats one visitor at a time, hanging inside the installation outside a building. As the visitor looks through the open pupil over the city, the installation invites them to look closer. Then the pupil closes. EYE becomes an audio-visual theatrical experience in which you are encouraged to see the city, the other and yourself from a different perspective. This cross-discipline art project combines a unique experience performance with animation and sound in stunning visual design.

No more anonymity, back to humanity
EYE was designed as a reaction to the crumbling social cohesion that challenges cities today. This undoing of the social glue causes anonymity in public space, which affects the character of our shared habitat, the City. A city without people engaging, connecting and sharing is a city without a soul. Lucas humanizes the city, literally, by giving it eyes.  Visitors are given a moment to observe their own, very personal vulnerability and the possibility to share this with others in public space.

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City project EYE Den Bosch
The five EYES are part of the city project OOG Den Bosch that was created in collaboration with 35 partners. In this project city artist Lucas De Man investigates urban society or the engagement of people with their city, their fellow citizens and themselves. The project views urban society from 3 perspectives: I, the Other and Us. Each perspective inspired a different art piece:
– ‘I’: art installation EYE
– ‘The other’: Lucas created the theatre show ‘Lost’ about the fear of losing someone
– ‘Us’:  In Us we looked at our personal responsibility as individuals in the collective that is urban society. In Europe we are facing the bankruptcy of the social and welfare states. Where do we go from here, what does active citizenship mean and who is doing what in an attempt to shape our new society? In this perspective we presented several art pieces, including the installation Tower of Babel and the US magazine (O.N.S. Magazine)


Concept: Lucas De Man
Design: Pascal Leboucq
Animation: JanJoost Verhoef
Music: Marc Alberto
Producers: Stichting Nieuwe Helden en Het Zuidelijk Toneel

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