Blue Monday

The third Monday in January, supposedly the most depressing day of the year for most people, is also known as Blue Monday. Your New Year’s resolutions have gone overboard, winter persists, the days are grey and dark and your salary won’t be in for days. Company New Heroes organizes an Urban Action to support Amsterdammers on that specific day. In a very simple manner: by singing, the beautiful sound of a new generation of artists at this time of crisis and sobriety. As an antidote.

This is the perfect day for ahealthy dose of antidote, and for me personally a good excuse to bring nothing but love for a change. To sing, at the top of my lungs. For all those people that happen to be there, in the dark and cold morning rush hour. To support and encourage them.

On Monday morning January 21st at 8:30 AM all of our Heroes will study a simple but beautiful choire piece, under the guidance of composer Merlijn Twaalfhoven. Then everyone heads to the Kattenslootbrug, one of Amsterdam’s finest and oldest drawbridges, where we start the action with our collective performance. After the performance our Heroes spread out into Amsterdam to further spread their message.

At the end of the day everyone gathers in De Brakke Grond during ToGather Mondays, where footage of the action will be shown.

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