The Growing Pavilion at the Floriade

Iconic biobased pavilion with changing exhibition

The Growing Pavilion, which attracted about 75,000 visitors during Dutch Design Week in 2019, has been given a new place at Floriade Preview in Almere. We hope to meet you there and to inspire even more people in the field of biobased building and design. Moreover, we’ll present a new exhibition of biobased designers ready to transform the interior of houses and beyond.

Varying temporary exhibitions 
The Growing Pavilion is an iconic example of C02 negative building and designing. It is an ode to the power and beauty of biobased building. This is reflected in the expositions in the pavilion. These are curated by Dutch Design Foundation in collaboration with Company New Heroes. The changing exhibitions are related to the themes of Floriade Expo 2022: Greening the City, Feeding the City, Healthying the City and Energising the City. 

Biobased X Health 

The first theme is health, maybe more relevant then ever. We present work of five Dutch designers who use biobased materials to create a healthy indoor living climate. Discarded flowers get a new live thanks to Jessica Rijkers who transforms them into sustainable textile free from pesticides. Studio Klarenbeek & Dros is working on a circular algae system. Martijn Straatman creates valuable new objects from manure.  Mireille Steinhage triggers our consciousness with air purification through salt crystals.  Studio Nienke  Hoogvliet shares her research into how organic textile  contributes to the health those wearing it. And Emma van der Leest shows designs based on bacteria and fungi. 

Credits The Growing Pavilion
Design : Pascal Leboucq (Company New Heroes)
Concept : Pascal Leboucq & Lucas De Man (Company New Heroes) & Eric Klarenbeek (Klarenbeek & Dros)

The Growing Pavilion is made possible by Stichting Doen, Brabant C, BPD cultuurfonds en Prins Bernhard Cultuur Fonds Beter Bouw Fonds.
The Growing Pavilion is gebouwd door Fiction Factory, Tentech and Buitink Technology. In collaboration with Primum, HuisVeendam, ECO-board,, Braindrop, Impershield, Houthandel Looijmans, TenCate Outdoor Fabrics, Juro Coating, BotanicBites, Sounding Bodies, BioBased Delta, Centre of Expertise Biobased Economy (CoEBBE), Natuurvezel Applicatie Centrum (NAC), Noorderwind, Floriade Almere 2022.

The Growing Pavilion is a project of Company New Heroes and Dutch Design Foundation.