Farmwell Horizon 2020

storytelling for an EU project on farmers' mental wellbeing

FARMWELL is a European Thematic Network project funded by Horizon 2020. The project aims to improve farmers’ mental, physical and social wellbeing. The serious social challenges that farmers are facing – including (mental) health issues and depression, isolation, physical risks, stress caused by negative societal perceptions, challenges of farm succession, gender issues – call for new and innovative solutions.

As storytelling partner, New Heroes have been asked to create a story about farming that people don’t hear or see very often. The story about how difficult it can sometime be, physically and mentally, to be a farmer or live on a farm. We want to tell this story to bridge the gap between the farming community and the world, to start a needed conversation together.

Stay tuned for the animated short premiering in October and upcoming productions about innovative solutions in 2022.

Credits: Lucas De Man, Matteo Bal,  Geerte van Beers, Marc Alberto,  Pepijn Robben & Kimberly Major